A Gaming Platform to Solve Engagement Challenges for Businesses!

In today’s digital world, businesses of all sizes are struggling to maintain customer loyalty and boost employee productivity. Many of the available solutions—such as email campaigns, static surveys, and lengthy training programs—are not only expensive but also fail to resonate with a modern audience. Gaming, particularly hyper-casual games, is an interactive, time-tested tool that cuts across demographics, delivering measurable results in both profitability and productivity.

 

The solution for businesses

 

Playda (www.playda.io), a leader in gamified engagement, is excited to announce the launch of its DIY (Do-It-Yourself) hyper-casual gaming platform, designed to help businesses solve one of their biggest challenges—keeping customers and employees engaged. Traditional engagement methods are often outdated, time-consuming, and expensive. Playda’s platform offers a fresh, cost-effective solution, harnessing the power of hyper-casual games to provide quick, fun, and interactive experiences.

With 507 million gamers in India as of 2023, and gaming industry growth projected at 21% by 2025, it’s clear that gaming is not only popular but also a highly effective engagement tool. The average age of a gamer is 34 years, making this an ideal way for brands to reach a diverse audience.

“Playda is all about making engagement fast, fun, and frictionless,” says Anirudh Goutham, Founder and CEO of Playda. “We’ve created a platform where businesses can launch their own game jams in just a few clicks. These hyper-casual games are not only addictive but also serve as a creative, cost-effective way for companies to meaningfully connect with their audience—whether it’s customers, employees, or event attendees.”

 

How Playda Solves the Problem  

 

Playda’s DIY platform lets businesses quickly create game jams that match their brand and captivate their audience. The games are simple, highly engaging, and can be launched with no technical expertise required. Built-in features such as real-time leaderboards, social sharing, and reward systems add a competitive edge and social interaction, making these games perfect for corporate events, customer loyalty programs, and employee morale boosters.

 

The platform’s freemium model makes it accessible for all businesses, with customizable game jams starting at ₹5000 for up to 50 participants—offering a budget-friendly alternative to traditional engagement tools. Initially launching in India, Playda plans to expand internationally with localized pricing, support for different time zones, and currencies.

 

About Playda  

 

Texperia Techsolutions, the parent company of Playda, has over a decade of experience in creating tech based experiential solutions. With Playda, the company is revolutionizing how businesses connect with their audiences, offering a fresh, interactive alternative to outdated engagement methods.

 

For more information, visit http://www.playda.io.

 

Anirudh Goutham  

CEO & Founder  

anirudh@texperia.com  

+91 98450 38246